Sometime between making "Wet Water" and "In Her Dream" Bob noticed too many sponsorships and it pissed him off. It was becoming common to buy a cd and read so and so only uses these guitar strings or these drum sticks. These people had less and less to do with music and more and more to do with businessmen. He decided after finishing his next record, featuring songs about elephant poachers, teenage suicide, drug wars and government warfare agaisnt the american indian movement, that he should get a corporate sponsor.